The one investment you cant ignore

The one investment you must have - Set Free Capital
Investment 4 min read

THE ONE INVESTMENT YOU CAN’T AFFORD TO IGNORE (Yes, Even in Your 20s)

Author - Team Leader, Financial Coach - Set Free Capital

John Kangu

Team Leader, Financial Coach

Let’s talk money, but not in the boring “retirement-seminar” kind of way. I want us to have an honest, heart-to-heart about something most people push aside until it’s too late - pension funds.

Whether you're 25 or 55, self-employed or grinding a 9-to-5, this is one investment conversation that could literally change your future. We all get caught up in the now - rent, emergencies, Black tax, school fees. But if we don't pause and plan, we’ll wake up one day exhausted, broke, and still hustling at 70.

That doesn’t have to be your story. Let’s flip the script.

Wait - Why Talk About Retirement Now?

Because the math is scary. A 2018 report by ICEA LION revealed that up to 80% of actively working Kenyans will retire poor. That includes high-income earners.

That includes you if you don’t act. And if you think you're too young to worry, this will surprise you: starting young is the single biggest hack to making retirement affordable. Let’s prove it.

Kelvin weighing his retirement options - Set Free Capital
Set Free Capital has helped me break free from the Poverty Cycle and the Rat Race.

Let’s Run the Numbers (You’ll Be Shocked)

Meet Kevin. He’s 38 and wants to retire at 60. He’d like to live on Ksh 100,000 per month when he retires (modest, right?). 👉🏽 That’s Ksh 1.2 million a year. And if he wants that income to last the rest of his life - say 20+ years - he needs a retirement kitty of about Ksh 12.7 million earning an average return of 9%.Here’s what Kevin needs to do:

  • He needs a retirement kitty of Ksh 12.7 million by 60.
  • If he starts now, he’ll need to save Ksh 15,000/month.
  • If he delays until 42? He needs Ksh 23,000/month.
  • If he waits until he’s 50? Get ready for Ksh 65,000/month just to hit that same goal.

😳 Time isn’t just money - it’s expensive when lost.

Now imagine Grace. She’s 25 and starts early.

For the same goal (Ksh 100K monthly at retirement), she only needs to save about Ksh 4,300/month .

Crazy, right? That’s the Magic of Compound Interest.

Small amounts + time = freedom

So… Where Do I Even Start?

Great question.

First, you need to open a personal pension fund (PPF) — not to be confused with an insurance policy. Many insurance agents sell you long-term insurance policies thinking it’ll serve as retirement planning. But a proper pension product is self-paced, flexible, and specifically designed for retirement. Look for products labeled as:

  • Personal Pension Fund
  • Individual Retirement Fund (IRF)

Minimum contribution? Often just Ksh 1,000/month. But you can go higher, skip a month, or add a top-up when business is good.

You’re in control.


Are You Self-Employed or a Freelancer?

Listen - retirement planning isn’t just for salaried folks in suits. In fact, if you’re self-employed, this is even more important for you. You don’t have an employer topping up your NSSF.

NSSF alone won’t cut it. Unless you're contributing the same amounts we calculated above, your pension gap is real.

The good news? You don’t need a title to start. You just need intentionality and Ksh 1,000 to get going.

But I’m Unemployed. Where Do I Even Get the Money?

I get it. But here’s the mindset shift: you don’t wait for money to plan for the future - you plan your way into money.

Here’s how:

  • Learn a skill on Udemy, Alison, or Coursera. Many are free or affordable.
  • Try something practical like mobile product photography (people need great pics for their online shops).
  • Learn freelance writing, logo design, or social media management.
  • Offer services to businesses, even friends.

You only need to start making Ksh 2,000 – 3,000/week to comfortably begin funding your pension.


Pension Fund vs Provident Fund: What’s the Difference?

When you open a fund, you’ll see these terms. Here’s a simple breakdown:

Type What You Get at Retirement
Pension Fund Lump sum + monthly payments for life (annuity)
Provident Fund Full lump sum, no monthly payout

So if you want income for life (like a salary), go pension. If you want to decide for yourself what to do with the lump sum, go provident—but you’ll need self-discipline.


Guaranteed vs Segregated Funds

Another technical bit you’ll see:

  • Guaranteed fund = Promises you a minimum return (usually 5–6%), even when markets are bad.
  • Segregated fund = Higher potential returns, but also higher risk (returns can drop or even go negative in bad years).

Our take? Unless you're an investment risk pro, stick with guaranteed. Your retirement money deserves peace of mind.


What Happens at Retirement?

Once you hit retirement age and have your pension kitty, you’ve got options:

  • Annuity
    • You give the insurer your lump sum.
    • They calculate how much you get monthly (e.g., Ksh 40,000/month) for life.
    • Great for those who need structure and discipline.
  • Income Drawdown
    • You withdraw a set monthly amount, but can take more in certain months.
    • Great for flexibility (like when renewing insurance or celebrating December).
    • Risk? You could outlive your money if you overspend.

Pro tip: If you (or your parent) struggles with financial discipline, Go Annuity .


Why This is a Top 2 Investment Account (Right After Emergency Fund)

If you're serious about financial freedom, here’s your top 2 list:

  • Emergency fund in a money market fund (liquid, safe)
  • Pension fund (guaranteed monthly income later in life)

Everything else—real estate, stocks, side hustles—can come after. But these two are your financial safety net. You don’t jump into the fire of life without them.

Final Word (From a Friend Who Cares)

Let’s stop postponing the one fund that promises you freedom when you’re older.

This isn’t just about money - it’s about dignity, independence, and peace of mind.

You don’t want your children complaining about your version of Black tax, do you? Let’s be the generation that breaks the cycle.

It takes Ksh 1,000 and a decision. That’s all.

"Let’s grow, retire well, and empower the next generation. Together.."

John Kangu, Team Leader, Financial Coach

📌 Want more tools?

We’ve got free and premium resources on our website — from planners to retirement guides to calculators. Join our lifetime membership for just Ksh 1,500 , and get access to:

  • The Kingdom Finance eBook
  • Budgeting templates
  • Investment Opportunity Alerts
  • And many more ...

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